In 2025, your online reputation is your brand. What people see when they search your name or scroll past your post can determine whether they trust you—or skip you.
A single bad review, a viral complaint, or a neglected Google listing can cost you customers. That’s why online reputation management (ORM), combined with smart use of social media and PPC advertising, is essential—not optional.
What is Online Reputation Management (ORM)?
ORM is the practice of monitoring, improving, and protecting your online presence. It’s not just about removing negative reviews—it’s about building a strong, credible brand image across platforms.
ORM includes:
- Monitoring and responding to reviews on Google, Justdial, Practo, etc.
- SEO to push positive content up and suppress harmful results
- Publishing PR articles and testimonials on trusted news sites
- Social media strategy to control the narrative
- Paid ad campaigns (PPC) to promote reputation-driven content
Social Media + ORM: Shaping Perception at Scale
Social media is your daily reputation channel. But most businesses just post—without strategy.
We help clients:
- Craft brand-safe content that builds trust and relatability
- Use reels, carousels, and community engagement to shape perception
- Respond publicly to DMs, comments, and reviews—building transparency
- Run review request campaigns using Instagram or WhatsApp
🧠 A strong social media presence can outrank negative reviews, dominate search results, and build loyal brand followers—all of which increase revenue over time.
PPC + ORM: How Paid Ads Support Reputation and Revenue
Reputation alone won’t bring leads—visibility will.
Here’s how our PPC (Pay-Per-Click) campaigns support ORM and sales growth:
- Use Google Ads to promote positive press, reviews, or blog content
- Run branded search campaigns: “Is [Business Name] good?”
- Retarget website visitors with trust-building testimonials or 5-star reviews
- Promote reputation content on Meta/Instagram to reshape public opinion
💡 Every rupee spent on PPC can amplify your reputation, capture warm leads, and drive revenue—if done right.
Real-Life Case: Reputation Recovery + Revenue Growth
A Kolkata-based dental clinic was rated 3.2 on Google and struggling. We launched a 90-day ORM + Social Media + PPC campaign:
- Reached out to 60 past clients to leave reviews
- Published 2 press articles about the clinic’s technology upgrades
- Posted educational reels and before-after cases
- Ran targeted Instagram and Google Ads to boost visibility
Results:
- Google rating: 3.2 → 4.6 ⭐
- Instagram followers: +600% in 60 days
- New bookings: +41%
- ROAS (Return on Ad Spend): 4.2x
How We Help You Grow Your Reputation and Revenue
At NSM Marketing, we don’t just manage your reputation—we grow it into a revenue-generating engine.
Our bundled services include:
- Online Reputation Management (ORM)
- Press Release on Leading Global News Platforms
- PPC Campaigns for Brand Search, Lead Gen, and PR Promotion
- Social Media Content + DM & Comment Management
- SEO for Long-Term Brand Trust & Organic Ranking
- Review Management
Want to Take Control of Your Online Reputation?
In 2025, perception is profit. Whether you’re fighting negative content, starting from scratch, or want to dominate search results—our team can help.
📞 Call or WhatsApp us at +91 9717374877